A Look Behind the Logo
Designers often find themselves sailing graciously through the Branding Ocean. They create logos and identities for everything from strip clubs (yes, I've done that) to hair salons. They glide between roles, saunter between styles, adapting to each new project. Yet consistently within in this eb-and-flow, comes a massive, jaw-dropping wave to shake thing up: Self-Branding.
I don't know how other designers conquer that wave, but here's a glimpse into my process:
STEP ONE: Spend many sleepless nights tossing and turning, contemplating every visual you have ever seen, and pondering the depths of possibility. Once you're done with that: RESEARCH. I knew I wanted to create a literal graphic, using the 'rose' in my name in the hopes that the visual and verbal repetition would help me to stick in people's minds. So, I researched roses, specifically cubist and geometric roses.
STEP TWO: SKETCH
STEP THREE: CONCEPT
Time to move it over to the computer and start playing around with fonts, shapes, colors, layout, etc.
STEP FOUR: COLOR
Once I had my design pretty locked in, I began playing with different palettes. In the end, the bright pinks were the winner, but the blue was a close second, and I may switch it up from time-to-time, so long as the rest of the branding remains consistent.
STEP 5: PATTERN
Finally, I added pattern, texture, and additional elements that can be repeated alongside the brand, or mixed around to keep it fresh.
And the understatement of the year: That's all there is to it!