Brand + Identity Design
Social Media Strategy
Team + Project Leadership
SELECT CLIENTS /
Guide Dogs for the Blind
Twine by John Hancock
City of Healdsburg
Sonoma Humane Society
BA, Fine Art Photography, SSU
Post Graduate Degree, Graphic Design & Branding, FIDM SF
Certificate Program, UX Design, General Assembly SF
Certificate Program, Digital Marketing, Cornell University
Here’s the technical stuff: I received my BA in Fine Arts from Sonoma State University and went on to complete my post-graduate studies in graphic design at San Francisco's FIDM. An avid learner, I also recieved a certificate in UX Design from General Assembly in SF and another from Cornell University in Digital Marketing. For nearly three years, I had the pleasure of working in-house as Art Director at award winning advertising agency, The Engine is Red. I worked on brand strategy, marketing concepts, and fully custom digital experiences.
I also spent an incredible year acting as Senior Creative at California's largest independent ISP, Sonic. There, I lead the team through the creative process, building highly-effective, targeted full-funnel marketing campaigns for all channels.
And most recently, I had the pleasure of leading creative for John Hancock owned product start-up, Twine. I worked closely with user research to develop smart campaigns, dove deep into strategies for quantifiable success, built testing frameworks, hired a team, and watched a brand grow into something users gushed over.
It is these collective experiences that have made me the smart, strategic, confident creative leader I am today.
Here’s the fun stuff: I’m an inexplicable mix of a wildly punctual, reliable, detail-oriented, deadline driven professional AND terrible adult person who can't cook a meal to save her life. I’m quirky and fun, but smart, focused and I get things done. I’m obsessed with Palm Springs, anything ‘70’s, and if I could create my own version of Mt. Rushmore it would include Bowie, Warhol, Kahlo, and Frances McDormand.
I genuinely love what I do and I'd love to work with you. Don’t be shy. Drop me a line. I'd love to connect!