A Different Kind of ISP.
Net neutral, pro-privacy, and always giving back: Sonic is the slingshot wielding David to the internet Goliaths.
Believing that Sonic's true differentiator is its values as a company, we took a risk and launched a new kind of campaign: "Internet for Good."
We turned attention away from typical messaging about speed and bandwidth, instead reminding people that as their neighborhood ISP, we’d been serving the local community for the past 24 years.
Engaging and Activating an Audience
We used social media to inspire others to join us in using the power of the internet to do good.
From grassroots community events to strategic content-partnerships, Internet for Good took on a life of its own, stretching reach and impact.